Faith Matters launched Tell MAMA, a project enabling people to report anti-Muslim abuse and attacks, including incidents targeting those perceived to be Muslim. Eric Pickles launched the initiative publicly. The service sought to make otherwise under-recorded experiences visible and provide support to victims. Its reporting model linked community testimony to evidence for policy and campaigning, while distinguishing reported incidents from criminal convictions.
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What practical need did Tell MAMA address at its launch?
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Tell MAMA created a channel for documenting abuse, including attacks based on perceived Muslim identity. Reports can inform support and advocacy without being equivalent to convictions.
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